Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
It doesn't take a great deal of imagination to connect the dots: Facebook is well-positioned to be a content payment platform for the open Web.
I don't want to use a tool unless I'm going to use it really well. Doing any of these things halfway is worse than not at all. People don't want a mediocre interaction.
Don't say anything online that you wouldn't want plastered on a billboard with your face on it.
Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you're hoping to achieve with and through the community that actually cares about what you're doing.
If the Army can figure out how to do secure social networking and break down silos and encourage informal problem solving within a rigid hierarchy, surely your business can.
Twitter is not just a Web site and not microblogging, it is an entirely different medium … The way in which information travels on Twitter — the shape of it — is different to anything that we've previously known.
I realize everyone is telling you social media is a unicorn, but maybe it's just a horse?
Those who ignore the party/conversation/network when they are content and decide to drop in when they need the network may not succeed. It's pretty easy to spot those that are just joining the network purely to take – not to give. Therefore, be part of the party/conversation/network before you need anything from anyone.
The common reputation of Twitter is that it's frivolous, which isn't the case. If it's set up right, it's a rich environment of lots of learning and sharing of important material. It's not just ‘what I had for breakfast.